A good cover letter can make the difference between getting invited for an interview or not. It is your chance to show who you are, why you are excited about the job and what you can add to a company.

Yet many people find it difficult to write a cover letter. What exactly should it contain? And how do you make sure your letter stands out among all the other job applications?

With these 7 components, you will always be right.

1. Start with a good salutation

Start your cover letter with a neat and personal salutation. Do you know who will read the letter? Then always use that person's name.

For example:
Dear Mr Janssen or Dear Ms De Vries.

Don't know the name? Then you can choose Dear Sir/Madam or the name of the department.

2. Briefly introduce yourself

In the first paragraph, tell who you are and what position you are applying for. You can also briefly mention where you found the vacancy.

Keep this piece short and clear. The main aim is to make it immediately clear why you are writing.

3. Why do you want this feature?

Explain what appeals to you about the job and the company. Show that you have immersed yourself in the organisation.

Maybe the work atmosphere appeals to you, the projects the company is working on or the company's vision. Naming this shows you are genuinely interested.

4. Show what you can contribute

Link your experience to the job you are applying for. Choose a few examples from your CV that match well with the vacancy.

Tell for example:

  • what skills you have developed
  • what results you have achieved
  • how your experience can strengthen the team

This is how you make it clear what you bring.

5. Tell what motivates you

Besides your experience, it is also important to show what drives you. Why does this work appeal to you? What do you like about this sector?

Employers find it important to see that you are motivated and eager to contribute to the company.

6. Close strongly

Round off your cover letter with a brief summary of your enthusiasm for the position. Thank the reader for their time and let them know that you would be happy to explain your motivation further in a personal interview.

A positive and enthusiastic conclusion leaves a good impression.

7. Don't forget your signature

Close your letter neatly with, for example:

Sincerely,
Your name

Then add your contact details if necessary.

Finally, keep your letter clear and personal

A strong cover letter is clear, concise and personal. Avoid long sentences and don't simply repeat your CV.

Above all, show who you are and why you are a good fit for the job. With concrete examples and an enthusiastic tone, you will make the most impression.

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